Created in Japan, made for the British beauty industry, at KiraKira Studio we seamlessly combine traditional Japanese philosophy with ingredients and methods designed to deliver optimum results for Western skin. We are inspired and influenced by the Japanese approach to beauty, but we noticed that there had been no real effort to introduce this effective and beneficial approach to the Western market.
There are several reasons why we swear by the Japanese approach to skincare:
- Japan follows tight relations and has high standards when it comes to skincare, which results in only the best ingredients being used to create high quality products. The Japanese consumer has high expectations, meaning only the products that truly deliver what they promise become a success in the industry.
- With a large following of beauty professionals, consumers and celebrities, there’s a reason why the Japanese approach to skincare is so popular. The Japanese industry has become well know for its high standards – with products that deliver fantastic results, elegant packaging and iconic branding, it’s no wonder Japanese skincare is so highly renowned.